Oakline is a modern, inclusive clothing brand designed for everyone.
At its core, Oakline is about creating pieces that feel effortless,
comfortable, and versatile clothes that move with you through every part of your day.
Oakline’s focus on simple, thoughtful design means each item is made to be worn
anywhere, anytime, and in any way you choose. Oakline is more than clothing. It’s about giving
people the freedom to dress for themselves, the confidence to embrace who they are, and the comfort
to live without restrictions. From casual essentials to versatile statement pieces, Oakline clothes are
made to adapt to your life, your style, and who you are without limits.
Branding
Apperal
Illustrator
Photoshop
2026
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The objective of this project was to create a brand from the begining while also expanding it with another aspect of design, which i chose to be UI/UX. The UI/UX I decided was a shopping app to pair with this project.
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This is the app design and function. You'll see the function of this app and how I designed it to be as efficient as possible to ensure the user can quickly navigate to their chosen pieces of clothing. You'll also see how I used low fidelity wireframes to first layout my apps design and then high fidelity to place all necessary images before handling functionality.
The challenges I faced when creating this brand was how to pair a minimalistic design with modern illustrations.
This created the challenge of how to stand out from other brands while maintaining and pushing Oaklines own style
To solve this problem, I searched for and compared the competition of the most trending and popular clothing brand for teens.
After that i hand illustrated a design which is found on the back of hoodies and t-shirts to give the oakline clothing brand its
own visual style. As for the app I made sure to simplify the navigation in comparisson to other brands to help users find what
they're looking for quickly and efficiently.
What I learned from this project is that creating a clothing brand alongside a companion app requires strong time management skills while also making sure not only the clothing but also the digital aspects of this project are staying consistent with brand guidlines.
Mekhi Blair